When it comes to promoting food products, sensory play is prime. Nestlé’s LA CREMERIA® is the ultimate indulgence in ice cream and a luxury we all deserve to splurge on every so often. To elevate their brand proposition even further, we knew we had to use both visual and audio cues to our advantage.
Standing out from other DOOH ads, the LA CREMERIA® campaign can be seen (and heard) splashed across digital screens equipped with audio. Effective, attention-grabbing and deliciously inviting, these screens are placed in close proximity for larger-than-life impact.
For commuters en route to work or lunch or simply just enjoying their commuting ‘Me Time’, catching a glimpse of this mouth-watering campaign will surely trigger their craving for LA CREMERIA®.
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