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To complement their on-going Google ad campaign, Dego (a one-app-for-all solution) chose transit adverstising at MRT stations as their only offline medium because urban commuters consistently rank as most active smartphone users.

For a high impact campaign on an efficient budget, Dego’s first-time effort to promote their brand app kicked off with MRT digital screens featuring original video content produced by VGiT. The digital screens display customised messages on rotation, promoting app downloads while offering different promo codes based on the hour of the day.

Targeting urbanites in Klang Valley, the campaign proved effective not only because the app meets the needs of all smartphone users, but also because transit advertising truly works!

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